Creating a Specialty niche in your pharmacy does not happen overnight, it takes careful thought, consideration and effort. If you are ready to make changes in your pharmacy business and introduce a specialty niche that you Care about, then a great book to download from Amazon, a step by step guide walking you through the process which will put you on the fastrak to implementation of your specialty niche is “ Care Your Way to Insane Profits and Beat The Margin Game” by Mitzie Sundberg,MBA
The following 5 steps are your road map for charting your course for your specialty pharmacy success.
1. Build your Brand
Do you know what your “Brand” is? Who are you and who is your pharmacy? What is your passion in pharmacy?
2. Know Your Target Market
Once you have chosen your specialty, you then need to know EVERYTHING about your target market. You need to know demographics, psychographics, what their pain points are, and where they hang out.
3. Your Unique Value Proposition (UVP)
Who are you? Why is your business unique and what problems do you solve for your patients? What differentiates you from your competitors?
4. Build an online identity
In this era of technology and Modern Marketing it is essential to have a good online presence, so your patients and potential patients can find you and know who you are, what you offer and learn that you are the expert in your specialty niche…..Why would they want to go anywhere else?
5. Social Media
This is an essential component of your online identity, and helps with getting you and your pharmacy found everywhere online. This is your avenue for engaging with your patients and potential patients, and a place for you to showcase your expertise in your chosen specialty niche